When it comes to branding on social media, businesses and individuals need to adopt very different strategies. For the good part, social media branding strategies for businesses are built upon pretty much the same set of rules. But when it comes to personal branding, things get a little bit tricky for the very reason that you can naturally brag about something you created rather than yourself. As a result, marketers have to take each step very carefully when handling personal branding for a client.
To help individuals and marketers overcome challenges of personal branding, FATbit Technologies discussed it with the world’s leading digital marketing expert Sam Hurley and following is his valuable advice on the matter.